Yes, this is totally true even though it happened on April Fool’s day. We applied a social media marketing technique called “newsjacking.” Check out this screen shot of our blog post that reached page 1 on Google in a few hours. Look at the other sites that we are next to: BusinessInsider.com, Time.com, RedditPics.com, and the NYPost.com
This gave us a very big boost in traffic.
This is how we did it:
Late in the evening on March 31, I wasn’t sleepy and decided to check out Netflix. On their homepage, I saw this:
I love Netflix’s House of Cards and what it is doing for the industry but the title, “Rotisserie Chicken,” and the description were suspicious. Of course, I had to click to watch it. I scanned through the film and it’s 73 minutes of finger-licking chicken roasting.
I immediately employed a marketing technique called “newsjacking.” As David Meerman Scott puts it, “you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”
I took a several screenshots of the Netflix’s page and movie. Then I posted this blog post pointing out their April Fool’s Day joke.
I must have been the first person to post it, plus I have been very diligent about posting on our blog, so Google picked it up. I noticed Google picked it up when writing my next blog post that morning and saw a huge spike in our traffic.
This is a doable marketing technique but not easy. I believe it takes practice and situational awareness. Plus, ideally, you have to be fast. Meerman Scott points out specific techniques to increase your efficacy with this technique in his book at www.newsjacking.com
He also has a good example outlined here: http://www.webinknow.com/2014/01/newsjacking-chris-christie.html
Check it out.
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