Peter Drucker said, “Business has only two functions — marketing and innovation.”

The following list can be used to act as starting points and ideas for

• Marketing Videos
• Blog Posts
• e-Books
• Brochure Material
• Sales Material
• Podcasts
• Infographics
• Webinars
• Any other marketing messages you can imagine

One of the toughest things to do when creating this material is to know where to start.  I will use this list that I have compiled to act as one point to start.  I will then combine it with an area of focus that interests my target audience.

You can also use this list to think of your content in different ways.  An video about “how to market your stuff” will be different enough than a blog post of “15 ways to market your stuff”

1. Create Infographics

   1. Take existing data and convert it into a visual format.

2. Video Content

   1. How to videos

   2. Interview key members of your industry

3. How-To _____

   1. Increase something that your target audience wants or needs

   2. Decrease something that your target audience wants or needs

4. Top Lists

   1. Fastest ____

   2. Hottest ____

   3. Smartest ____

5. A Simple Guide To ___

6. My Notes on ______

7. My Favorite ______

8. My Cheatsheet for _____

9. Quick Start Guide for ____

10. Curation

    1. Do the legwork for your target market and find, curate, and organize the best content and resources for them.

11. FAQ

    1. Create a Frequently Asked Questions and Answers section to help your clients

12. Data

    1. Share data

    2. Your Own

    3. Industry Data

    4. www.Factbrowser.com can be a resource for data

13. Excerpted Content

    1. If you have an ebook, video course, audio course that you sell, consider a free sample from longer piece.  The target audience can get the rest by signing up or purchasing.

14. Newsjack

    1. This is piggy backing on recent news and giving it a relevant spin to your target market.

15. Try a Question and fill-in-the-blank post like, “What’s your favorite summer activity to do with your four-legged pal?”

Do you have any other ideas that are useful?  Please share in the comments below.