What is the best camera for businesses?

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I get asked this question a lot:  what is the best camera for businesses?  The answer is:  it depends.  It depends on how your business plans to use the camera and your comfort level with taking pictures.

People that ask me this question usually want something that is easy to use and has good quality.  Plus, they want a camera that makes good images in general.

WARNING:  Before you read any further, this article is for people that just want something simple and effective.  It is not for the techno-geek or the refined artist.

With that said, if you need something simple and effective,  I have two recommendations:

“The best camera you have is the one you have with you.”  

For most individuals, that is a smart phone with a camera built in.  The iPhone produces excellent image quality.  I personally like the Samsung smart phones and the images they are now creating.  The image quality coming from these cameras is very good, especially when compared to the first generation of cell phone cameras.  In the right hands, these cameras can take amazing photographs for which most of the time the smart phone camera will handle all general photo needs.

The Second Recommendation is for businesses that want a little bit more from their camera:  like a high quality zoom; better low light quality; and a wider lens to get more of the scene without having to step back, all without breaking the bank.

Sony cameraI think that a good camera for this beginner to intermediate level user is the new Sony DSC-WX80/B 16 MP Digital Camera with 2.7-Inch LCD (Black).

You might be wondering, can it be this simple?  I say yes!  If you want something more robust then you already know more than the person this article was intended for.  In that case, you probably have done a ton of research and know what camera you need.

However if you need even better image quality that what this camera can achieve, then it’s time to hire a professional to do the work for you.  Most likely it is not worth investing $3,000-$10,000 in gear plus taking a few months or years to master a craft that you might not be good at, just to get a few shots.

If you have any questions, please send us an email at team@origmedia.com or call (808) 447-9559

Jeff Orig is the owner and director at Orig Media, a full service photography and video studio located in Honolulu’s Arts and Culture district.

Learn more at www.OrigMedia.com