- Describe your target audience: Age, sex, income, marital status, type of music they listen to, movies they see, magazines they read, TV shows they watch, region of country, etc.
- What business are you in? What business are you really in?
- What are the features of your product or service?
- What are the benefits of your product or service? How does your product or service help people?
- Why do your customers love your product or service? Or what about your product or service are your customers passionate about?
- What is your unique selling proposition?
- What is your irresistible offer?
Image by Brenda Clark at http://www.flickr.com/photos/brenda-starr/3509344100/