7 Things You Must Know About Your Business and Market

  1. Describe your target audience:   Age, sex, income, marital status, type of music they listen to, movies they see, magazines they read, TV shows they watch, region of country, etc.
  2. What business are you in? What business are you really in?
  3. What are the features of your product or service?
  4. What are the benefits of your product or service? How does your product or service help people?
  5. Why do your customers love your product or service? Or what about your product or service are your customers passionate about?
  6. What is your unique selling proposition?
  7. What is your irresistible offer?


Image by Brenda Clark at http://www.flickr.com/photos/brenda-starr/3509344100/

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