Here is the 30 second commercial we did for Pacific Diamond and Swiss Watch Exchange here in Honolulu.  They are an awesome bunch.  They are super nice, friendly, and family-oriented.   It’s cool, they have everything onsite:  gemologist, watch repair, set the diamonds on site.  If you bring in your loose diamond you can watch them set the diamond through the window into the shop.  They even have Hawaii’s only diamond cutter.  When you see the shot of the gentlemen moving the machine arm back and forth and the wheel spinning, he is cutting a ruby.

We went all out for the shoot.  We even brought our crane.  We like how it turned out.

http://vimeo.com/28959349