Your Brain is Extremely Powerful

Dr. Maxwell Maltz, M.D. was a cosmetic surgeon in the early 20th century who performed plastic surgery on patients.  He noticed they would have similar physical changes from the surgeries but vastly different experiences psychologically.  Some people would transform into confident people that fulfilled much more of their potential.  While others with the same physical change remained scared and seemingly powerless to change their lot in life.

These differences started Dr. Maltz on the journey to understand why some people were able to change.  He wondered what caused that change.  He wondered if people could consciously create this change without plastic surgery.

What he discovered is that our brains are extremely powerful.  He likens our brains to heat-seeking missiles that once focused on a target will zigzag toward its goal.

In his book, Psycho-Cybernetics, Dr. Maltz explains techniques to achieve your goals.  If you have not read this book, please order it today and start reading immediately.  Implement his techniques.  If you are too lazy, at the very least, heed his advice of setting a goal and take any action toward it.  His theory is that any action will inform you whether or not you are getting closer or farther away from your goal.  Then your brain will notice this and will adjust accordingly.

It’s like when you first learn to drive a car.  You over-correct and over-steer as you make turns to get to your destination.  With practice, you get better and better and closer and closer to your goal.  The same as the heat-seeking missile which continually makes small changes in course as it zigzags to its target.  Your brain has a similar mechanism that will notice if you are getting closer or farther from your goal.  Your job is to take as much action toward that goal as possible.

Whether you are in business, marketing, or filmmaking we all have lofty goals.  Get this book and implement the techniques to get you and your team there faster.

Click the image of the book to get it now.

Storytelling

)

A mentor shared this with me today.  I’ve always liked this.  This is one of Nike’s Greatness ads from a couple of years ago.

It’s one minute and just one shot but very powerful.  It did stir up some controversy but I don’t buy into that.  I think it is genuine and honest.  I think it is a good piece of filmmaking and storytelling.

Why is it so good?  A few things stick out to me.

It raises questions right away.  You wonder what is this?  You wonder who is that running?  Why are they talking about greatness?

So we get hooked.  We want to find out about this jogger.  We want know more.

Another thing that is great about this is the accessibility of it all.  Meaning we can relate to this story.  Most of us either struggle with our weight or our health.  We know how tough it is to get out there, exercise, and stay healthy.  Here is a kid that represents our struggles but he is doing it.  He is doing the difficult thing.  We cheer him on because we see ourselves in him.  We want to have his strength and courage to do the hard thing.  If you read the comments on the Youtube page, people are inspired by him to get out and run 2 years later.

Plus, the direction, editing, and cinematography all play into telling the story better.  It is a simple dolly shot that frames the road and the jogger perfectly.  It shows us what we need to see when we need to see it.  It compels us to keep watching.

Then they tag it at the end with the logo and slogan.  Whether or not it gets you to buy their stuff is another issue.  We’ll save that for another blog post.  Let me know what you think.

Paypal Working Capital – Simple Interest Loans for Business

I was recently sent an email from Paypal about Working Capital Loans that they are now offering to select merchants.

Here is the tour with a quick video explanation on how it works:  https://www.paypal.com/webapps/workingcapital/

It is not available to everyone but the terms sound pretty awesome:

  1. Pay when you get paid
  2. Get funding in minutes
  3. Pay one affordable, fixed fee
  4. No credit check

There are no late fees.  You just choose a percentage of sales that they take as repayment.  Plus, you know upfront how much the total fee is going to be.  In addition, since they already have your merchant account history, the application process only takes a few minutes.

As with any debt instrument, it is a tool.  You must know how to use that tool properly in order to help you and not hurt you.  We will occasionally use short term, interest-free loans from credit card companies to finance things in our business.  These come in the form of a paper check with special instructions and terms on how the interest-free loan works.  With these, the catch is that if you don’t pay back the loan in the time they set, all of the interest was accumulating that whole time and you are responsible to pay it back.  If you pay it before the set amount of time, you don’t pay any interest.  It takes planning to make it work, but it can be worth it.

Here are some screen shots of the tour:

Paypal Working Capital Tour - How it Works

Paypal Working Capital Tour – How it Works

Paypal Working Capital Tour - Sample Pricing

Paypal Working Capital Tour – Sample Pricing

Paypal Working Capital Tour - Compared to Other Loan Types

Paypal Working Capital Tour – Compared to Other Loan Types

 

http://gosmallbiz.com/10-steps-to-accountability/

I liked this article and thought I would share it.  It’s a nice list to help keep yourself and your team accountable.  Depending on what side of the Entrepreneur/Technician/Manager “scale” (from E-Myth)  you find yourself there is something that you connect with or other items that you don’t realize other people need.  For example, Entrepreneurs may not realize that Technicians and Managers need very clear expectations of what is expected.  For many with the Entrepreneurial mindset, you just want to get going and assume everyone is on the same page.  Very often that is not the case, even when your team is very supportive.  Check out the article and let me know what you think.

http://gosmallbiz.com/10-steps-to-accountability/

 

This Was Shot Entirely With iPhones

)

There are no more excuses for filmmakers, marketing people, and anyone that has a message to spread.  The technology to tell your story is literally in your pocket.  You might need a little (or a lot) of knowledge and experience but you can find that.

Check out our tutorials or contact us to see how we can help.

And no… we won’t have to use iPhones.  While they are good enough, surprisingly it takes more knowledge and experience to achieve great results with non-professional tools.  We could do it to prove a point, but unless your Apple, it may not make sense to go through those great lengths.

For the making of…

)

 

Volcano E-Cigs Interview

What makes Volcano Vapor and E-Cigs different? Check out this interview with co-founders Josh Burnett and Cory Smith.

Six Proven Ways to Convert Leads and Customers Into Paying Customers

71FDaBi9zaL._SL1376_

This is my summary and analysis of Robert Cialdini’s book “Influence: The Psychology of Persuasion.”  Click here to purchase on Amazon –Influence: The Psychology of Persuasion (Collins Business Essentials)

This is a great book and everyone in business, sales, and marketing should buy this book immediately, study it, and implement the concepts.

The book covers psychological studies conducted that shed light on how people behave.  Many marketers, sales people, and retailers use these tactics to convert leads and prospects into customers.  The truth is we all use these concepts to some degree whether we realize it or not.

Here are the concepts in a nutshell:

  1. Reciprocity

  2. Consistency and Commitment

  3. Likability

  4. Authority

  5. Social proof

  6. Scarcity

Here are my brief explanations of each concept:

  • Reciprocity – If you give something of value to someone, they feel obligated to reciprocate and give you something of greater value in return.  Has someone bought you lunch then you felt the need to get them lunch back?  But you felt the need to up the ante a little?  That’s reciprocity at work.

    • Think of ways to give something of value to your leads and prospects and they may start to feel obligated to buy from you.

  • Consistency and Commitment – People feel the need to be consistent with their choices and decisions.  This is one reason why the puppy dog close works so well.  Once people have committed to something it is hard for them to change their mind.

    • Could you give a free 30 day trial to your client then bill them after the 30 days if they don’t return it because they liked it so much?

    • This can help remove any kind of risk or hesitation your prospects have about trying your product or service.
  • Likability – People want to do business with people that they know, like, and trust.

    • To be likable, be genuine, truthful, professional, and do what you promise.  Make friends with your clients and prospects.

    • Is there a way to add your personality to your service and sales process?

    • Can you open up a little and share some Aloha in your service and sales process?
  • Authority – This is another form of credibility.  We want to work with and trust the experts of the field.  Authority can be from licensed professionals like doctors.  Or in American society, authority status has been given to celebrities.  If Oprah likes your product and promotes it, you could have a hit on your hands.  You can even build authority by sheer volume of your work.

    • What are some ways to add authority figures to your sales process or marketing efforts?

    • How can you demonstrate your authority in your field?  Are you a speaker or  teacher?
    • Do you write articles on your blog that demonstrate your authority?
  • Social proof – People want to be assured that it is “ok” to do something.  People will often rely on the behavior of others and match their behavior.  Look at the power of testimonials on Ebay and Amazon.  We will not purchase from a seller on ebay if they have too many negative feedback reviews.  We won’t purchase from a seller if they have no reviews at all.  On Amazon, the same is true.  If a product has lots of positive reviews, then we will purchase.

    • Can you add a few more testimonials to your marketing material?

    • Are you able to encourage your current clients to give you positive reviews on Yelp or other review sites?
  • Scarcity –  Scarcity is when we believe a service or product is in limited supply.  We don’t want to miss an opportunity.

    • Can you make a limited edition?

    • Can you limit your sale to the first 20 people that purchase?

Read the book if you can and mindfully apply these concepts to increase your lead conversion.

If you like this article, let me know by sharing it on Facebook, Google+, or your favorite social network.  Spread the Aloha.

Click here to purchase on Amazon –Influence: The Psychology of Persuasion (Collins Business Essentials)

TEDxHonoluluSalon: Nicole Velasco

TEDxHonoluluSalon invited guest speaker Nicole Velasco to share her talk on how one woman entered The System of Politics and her determination to make a change.  Her storytelling will capture you, hoping for more and will leave you asking,

“If not you, then who?”

 

Filmed at The Fresh Cafe, August 30th, 2013.

Filmed by Justin Iyoki, Mike Kini, and Noah Felipe.

Edited by Justin Iyoki, Mike Kini, and Noah Felipe.

Hawaii HomeOwnership Center

We were humbled and honored to work with the Hawaii HomeOwnership Center (HHOC) in producing this video.  The Hawaii HomeOwnership Center helps with many types of home ownership issues, including foreclosures, mortgages, and more.  For more information, visit www.hihomeownership.org/

Filmed by Jeff Orig and Mike Kini

Edited by Jeff Orig and Mike Kini